Hunter opens 1st China store with Wellington boot theme
British fashion brand Hunter opened its first offline store in mainland China at Zhang Garden, Shanghai, at the end of last month. The pop-up store features a design inspired by the brand’s signature red Wellington boots, with decorations including suspended red boots and umbrellas. The store also includes interactive art installations and will remain open until the end of December. Hunter’s Wellington boots, first introduced in 1956, are a core product for the brand, known for their craftsmanship and waterproof design. Since 2019, Hunter has expanded its online presence across major social and e-commerce platforms in Greater China.