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Temu tops Brazil’s app downloads, rivals local giants

Citibank reported on September 30 that in August, Temu ranked first in app downloads in Brazil, reaching 7.2 million downloads, nearly matching the monthly active user count of retail platform Magazine Luiza. With aggressive strategies such as free shipping, discounts of over 70%, and giveaways like drones, Temu has quickly gained popularity in Brazil, capturing a significant share of the local e-commerce market.

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