Chinese luxury fragrance brand Melt Season will debut in Hong Kong on September 30, launching at DFS’ Canton Road and Causeway Bay stores with an immersive pop-up. This marks a key step in the brand’s international expansion, following its rapid growth across China since opening its first shop in Shanghai in 2022. With a focus on blending modern aesthetics with eastern olfactory traditions, melt season aims to attract cross-border tourists and business travelers. The brand, backed by Estée Lauder’s investment arm, is the first Chinese fragrance brand to be featured at DFS Hong Kong.