Abercrombie & Fitch opens concept stores in Beijing, Shenzhen
Abercrombie & Fitch (A&F) opened new “Getaway” concept stores in Beijing’s APM and Shenzhen’s Shenye Upper City on September 13. The stores, designed to resemble vacation hotels, feature the brand’s new fall and winter collection. Actor Li Xian, the brand’s new ambassador, aligns with the Getaway theme’s focus on living in the moment and enjoying life.