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Abercrombie & Fitch names Li Xian as brand rep

Abercrombie & Fitch has announced actor Li Xian as the new brand ambassador for its 2024 Fall/Winter collection. The partnership aims to highlight a “comfortable now” modern style, aligning with Abercrombie & Fitch’s recent brand overhaul centered around the “Getaway” concept. This approach advocates a lifestyle that escapes the bustle of urban life in favor of ease and relaxation.

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