Chow Tai Fook unveils concept store, teases diamond collection
Chow Tai Fook opened its concept store on Central Queen’s Road, covering approximately 2,880 sqm and showcasing a range of gold craftsmanship featuring traditional Chinese elements, on September 10. The group has previously announced a comprehensive overhaul of its retail operations, with plans to strategically renovate its stores over the next five years, averaging 1,000 store renovations annually. Chow Tai Fook also plans to launch a new line of diamond jewelry within the next one to two months, which will be one of the group’s signature collections.