Mike Jatania’s investment firm, Auréa Group, has acquired all assets of The Body Shop, including its 113 UK stores and assets in North America and Australia, for an undisclosed amount. The acquisition retains around 1,300 jobs. Jatania will be executive chairman, with Charles Denton, former CEO of Molton Brown, as CEO. Founded by Anita Roddick in 1976, The Body Shop emphasizes natural ingredients and cruelty-free practices. The brand was sold by Natura&Co to Aurelius in November 2023 and entered bankruptcy in February 2024.