According to industry sources cited by the media, Chanel will raise its prices this month, affecting classic styles such as the CF flap bag. It will be the second price increase this year, following one in March. Since 2020, Chanel has aggressively increased prices. In 2021, a small black and gold lambskin Chanel CF handbag was priced under 30,000 RMB ($4,100), but the current official website price exceeds 80,000 RMB ($10,900) – and consumers often have trouble purchasing it. The high prices have deterred some middle-class consumers, but Chanel’s sales have grown by double-digits YoY since the price hikes began.