On August 30, Xiaohongshu E-commerce and the Shanghai Fashion Designers Association hosted the Treasure Founder Program: Fashion Designer Special event at Shanghai’s Zhang Garden. The event saw the launch of the RED Fashion Design Contest and the announcement of ongoing support for fashion founders. Xiaohongshu revealed four operational focuses for fashion brands: integrated account broadcasting, managing group chats, buyer livestreams, and marketing activities. Yi Xin, head of Xiaohongshu E-commerce’s women’s fashion brands, also announced enhanced support policies, including zero-cost store openings and traffic incentives. This follows their strategic partnership announced in June.