Italian luxury menswear brand Stone Island continues to expand its retail network in China, opening new stores in Shanghai and Ningbo in August, with plans to debut in Macau next month. The brand’s current stores include locations in Beijing, Shenzhen, Chengdu, Nanjing, and Hong Kong. This move underscores the brand’s commitment to the Chinese market, aiming to strengthen its direct-to-consumer network. The new stores feature the brand’s distinctive design, incorporating sandblasted and compacted soil materials, with vibrant colors accentuating an industrial style. Additionally, Stone Island’s official mini-program has debuted on Tencent WeChat recently.