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De Beers Group launches supply chain center in Hainan

The De Beers Group’s Asia-Pacific Supply Chain Center, located in Hainan, has recently commenced operations. Currently, over 300 pieces of jewelry worth more than 7 million RMB ($980,000) have been shipped directly from the UK to Hainan and are stored in a warehouse within the Haikou Comprehensive Bonded Zone. These items will be distributed in phases to Hainan’s offshore duty-free shops, domestic cities, and neighboring markets. The center, located in the Haikou Comprehensive Bonded Zone, serves De Beers’ two jewelry brands, De Beers Jewellers and Forevermark, and is responsible for supplying products to domestic and Southeast Asian markets. Its goal is to further optimize supply chain processes and improve operational efficiency.

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