Chinese automakers have entered the Vietnamese market with a new strategy, focusing on high-priced vehicles rather than budget models. Brands like Haima, Haval, and Lynk & Co are now offering cars priced comparably to Japanese and South Korean competitors, with some models exceeding $90,000. Despite significant improvements in technology and quality, these high prices have led to disappointing sales, forcing price cuts and discounts to attract buyers. Industry experts suggest that while Chinese automakers aim to shift consumer perceptions and compete in the premium segment, they face challenges in establishing trust, building distribution networks, and providing reliable after-sales services in Vietnam, where established Japanese and Korean brands dominate the market.