Since its August 20 release, the “first Chinese AAA game” Black Myth: Wukong has dominated online discussions and set numerous records, including topping the Steam sales list and selling over 10 million copies globally within days. The game’s success has sparked a surge in related brand collaborations, from co-branded monitors and clothing to unique coffee drinks and themed bikes. Despite initial stock market boosts for related companies, share prices have since dropped. The game’s influence has even impacted regional tourism in Shanxi, known for its historical locations featured in the game. With its viral success, Black Myth: Wukong is redefining the standards for the Chinese gaming industry and its global reach.