Anta yesterday reported a record-breaking 33.74 billion RMB ($4.7 billion) in revenue for H1 2024, a 13.8% YoY increase. This places Anta ahead of Nike China and Adidas China in the Chinese sportswear market. Specifically, Anta’s revenue surpassed Nike China by 20% and Adidas China’s by 160%. Despite significant investments across the industry, Anta achieved a rise in net profit, reflecting successful returns on its investment. The company’s growth is attributed to China’s booming sports sector and its strategic focus on “single-focus, multi-brand, globalization,” which ensures broad market coverage and meets diverse consumer needs through technological innovation.