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Salomon aims for 200 stores in China by year-end

Salomon is continuing its rapid expansion in China. According to its parent company, Amer Sports, Salomon opened seven new stores in China in the second quarter of this year, bringing the total to 136 stores, with expectations to reach 200 stores by the end of the year. Amer Sports' second-quarter performance for 2024 shows a 16% increase in revenue to $990 million, surpassing expectations, with an adjusted net profit of $25 million. The outdoor apparel segment, which includes Salomon, saw an 11% revenue increase to $300 million, with the brand recording double-digit growth in retail channels, although this was offset by a decline in winter sports equipment sales.

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