Qeelin opened its first concept boutique in Chengdu Taikoo Li, marking its debut in China with a store featuring the panda Bo Bo. The boutique offers a distinct interpretation of Chinese aesthetics and expands the range of high-end jewelry available to Chengdu consumers. The store’s design incorporates regional cultural elements, including an exterior wall made of red bamboo panels. A prominent panda figure on the facade is a focal point of the store.