Italian luxury footwear brand Golden Goose yesterday announced Chinese celebrity Jackson Yee as its new global ambassador. Yee, known for his achievements in film and music, including roles in Better Days and Full River Red, and his 2023 album Liu Yanfan, aligns with the brand’s innovative spirit. Yee, who has over 90 million followers on Weibo, also participated in the promotional campaign for the new Lightstar sneaker line. The Lightstar series, which features retro-futuristic and sporty designs with Y2K aesthetics, highlights Golden Gooses signature elements like metallic finishes and shiny accents. The shoes, made with lightweight materials and rubber outsoles, offer comfort and stability.