On August 16, Abercrombie & Fitch’s Getaway concept store made its debut at Chengdu’s Taikoo Li. This is A&F’s seventh new-concept store in the region. Established in 1892, Abercrombie & Fitch has been transforming its corporate image and expanding its global omnichannel strategy. The brand’s stock has reached a historic high in early 2024. The new store emphasizes cultural diversity and inclusion, aligning with contemporary urban aesthetics and launching a series of Getaway-themed marketing activities.