On August 16, Chinese high-end womenswear brand Jorya officially announced actress Zhao Lusi as its first global ambassador. The brand also released a new Jorya 2024 Fall/Winter campaign featuring Zhao Lusi. The campaign explores the diverse expressions of women in independent spaces, reflecting contemporary femininity. Since officially debuting in 2017, Zhao Lusi has become one of the leading representatives of post-95s generation actors, thanks to her popular film and television works. As of now, she has over 28 million followers on Weibo.