In the initial results of the Paris 2024 Olympics social media rankings, LVMH emerged as the top performer, achieving 17 times more social media value and visibility than its average content. According to Relo Metrics, which specializes in sports marketing analytics, LVMH’s dominance was driven by its partnership with Team France, which has a significant following on TikTok. Ralph Lauren secured the second spot with a highly coordinated campaign with Team USA, while Lululemon placed third with its partnership with Team Canada. Relo Metrics noted that posts linking brands to national teams performed significantly better than brand-only content.