Helena Rubinstein launched its Champion Arena pop-up experience at the Shanghai Star Art Museum on August 7. Visitors can take part in five competitive challenges: Black and White Boxing, Multi-Dimensional Pilates, Precision Archery, High-Performance Bowling, and Peak Climbing. The experience aims to showcase the brand’s Bandage series and its advanced technology. Participants who complete all challenges will have the chance to stand on a podium and mark their achievement.