South Korean fashion brand Emis launched its first-ever pop-up store in Shanghai’s Xintiandi on August 7. The pop-up store brings Emis’ iconic subway station design to Xintiandi, gathering brand enthusiasts and fashion-forward individuals for a grand event. The store will replicate the visual appearance of the flagship store in Seoul while incorporating local elements from Shanghai to create a trendy hotspot. It will feature 12 limited-edition items inspired by celebrities, and the first 100 customers each day will receive exclusive Emis accessories, promising to spark another sales frenzy.