Luxury jewelry brand Boucheron is collaborating with Tmall’s Brand Super Membership Day for the upcoming Qixi Festival, which falls on August 10. The partnership features an exclusive Qixi selection event, offering a curated range of gifts designed for couples to express their affection. In addition to the festive offerings, Boucheron is offering members a range of exclusive benefits, including interest-free payments, special discounts on first-time purchases, and gifts for repeat buyers. These perks aim to make this year’s Qixi Festival even more memorable for members.