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Chinese parents fuel 70% growth in educational travel for children

Study tours have become increasingly popular in China as parents invest more in their children’s education. Online travel agency Ctrip reports a 70% YoY increase in orders for parent-child educational products for summer holidays. Historical and cultural cities, with Beijing and Xi’an being the top destinations, are preferred for these trips. Families favor landmark scenic spots featured in elementary and middle school textbooks, according to data from Tongcheng Travel.

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