Loewe, led by Jonathan Anderson, has overtaken Miu Miu to become the world’s most popular brand in Lyst’s Q2 2024 rankings. Searches for Loewe increased by 29%, with its Loewe x On Cloudtilt 2.0 sneakers being the top product of the quarter, seeing a 308% surge in searches since their May launch. Miu Miu dropped to second place, Prada to third, and Saint Laurent to fourth. The top 10 also comprises Bottega Veneta, Versace, Balenciaga, Jacquemus, Moncler, and Gucci. Non-luxury brands Skims and New Balance ranked 12th and 14th, respectively, while Coach returned to the list at 20th place.