TikTok Shop set to launch in Spain, Ireland this fall
TikTok plans to launch its in-app shopping platform, TikTok Shop, in Spain and Ireland as early as October, reviving its European expansion plans. It has informed partners and recruited a team of about 40 people in Spain, with ongoing hiring for logistics, compliance, and strategy roles in Madrid and London. Although TikTok is preparing to expand the platform to other parts of Europe next year, the scale will be smaller than initially planned.