American denim brand True Religion recently opened a store at IFS in Chengdu, which follows the launch of stores in Shanghai and Beijing earlier this year. Its Tmall flagship store is currently its only online sales channel in China, offering goods priced ranging from 692 RMB ($107) to 2,099 RMB ($325). The brand plans to establish 65 stores in China by 2026 and 108 stores by 2028.