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Chinese tourists favor luxury travel for European sports events

This summer, Trip.com Group is experiencing a surge in European bookings, driven by June football excitement and a major Paris sporting event in July. Bookings from Chinese consumers have soared by 105%, with Paris a top destination. Chinese tourists favor luxury accommodations, reflected in a 65% increase in average spending per traveler and a rise in five-star hotel bookings. Asian travelers are extending their stays to enjoy broader travel plans, unlike European fans who focus on sports events.

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