LVMH unveiled its contributions to the Paris 2024 Olympic and Paralympic Games, highlighting a blend of heritage craftsmanship and sustainable innovation as lead sponsor. The conglomerate has designed eco-friendly outfits for 515 volunteer medal bearers inspired by 1920s sportswear, using materials like upcycled textile offcuts from its brands. Louis Vuitton has crafted bespoke medal trays featuring its iconic Damier canvas to showcase medals by Chaumet.