During this year’s Qixi Festival, Dior inaugurated the Dior Amour pop-up store in Beijing, emphasizing the sentiment of “Je vous adore” (I love you). The store features the new Dior Amour limited series, which integrates handwritten typography with red heart motifs. This collection celebrates love through Dior’s craftsmanship and design across handbags, dresses, jewelry, and accessories, evoking a sense of warmth and emotion.