Dubai Tourism Bureau and Xiaohongshu's New Trend IP Bureau have collaborated on a campaign titled “Discover Dubai in a New Way” for the summer. Travel influencers are invited to explore unique attractions in Dubai, while users can participate in activities from June 13 to July 12, sharing guides and enjoying discounts on hotels, shopping, and attractions. Participants can win prizes like Dubai flight tickets and hotel vouchers by joining the #DiscoverDubaiInANewWay challenge.