French fashion brand Isabel Marant has reopened its 170-square-meter flagship store in Beijing’s Sanlitun Taikoo Li South district. Inspired by the 1960s French experimentalist movement, the store emphasizes self-expression, imagination, durability, and experimentation, with organic shapes and warm tones creating a cozy atmosphere. Isabel Marant, expanding internationally, now has over 85 stores worldwide, including 16 in China.