Shein, known for its budget-friendly fashion, has increased prices on core items to boost revenue ahead of its IPO. Analysis shows Shein’s price hikes surpass those of rivals H&M and Zara, though its prices remain lower, especially in the US, its biggest market. Leveraging a network of China-based suppliers, Shein’s revenue is projected to reach $50 billion this year. To sustain growth and improve margins before going public, Shein has added more external brands to its platform. However, experts warn that while price hikes can boost revenue, Shein must attract more visitors and increase purchase frequency for long-term growth.