Carlo D’Amari, CEO of British fashion brand Vivienne Westwood, revealed in an interview that the brand is initiating plans to go public, with an expected listing in Hong Kong within three years. D’Amari noted that the focus of the global fashion retail market has shifted from the US to China. He anticipates Vivienne Westwood’s sales to reach approximately 205 million euros ($223.45 million) by the end of 2024, a significant increase of about 90% compared to the previous year. In recent years, Vivienne Westwood has accelerated its expansion in the Chinese market, opening stores in cities such as Beijing, Shanghai, Chengdu, Hefei, Shenzhen, Wuhan, and Tianjin.