Riyadh Air has partnered with renowned Saudi Arabian designer Ashi to create its first-ever cabin crew fashion line, blending high fashion with functionality ahead of its 2025 debut. This collaboration reflects Riyadh Air’s ambition to set new standards in customer service and style. CEO Tony Douglas emphasized the importance of capturing Saudi Arabian culture and hospitality in the uniforms, which will leave a lasting impression on guests. Ashi, honored to contribute to this significant national project, will unveil the designs at Paris Haute Couture Week, with the full launch planned for later this year.