American singer and Fenty Beauty founder Rihanna will be livestreaming on the official Fenty Beauty Douyin channel this evening. It will be her first livestream on Douyin. Rihanna currently has 150 million followers on Instagram. Fenty Beauty entered the Hong Kong and Macau markets in 2019 and opened an overseas flagship store on Tmall, followed by a flagship store on Douyin. Last month, Fenty Beauty announced on its official Weibo account that it has officially entered the Sephora China market, marking the brand’s first entry into the offline retail market in China.