Louis Vuitton relaunches Core Values campaign with tennis icons
After 12 years, Louis Vuitton is once again launching a new chapter of its Core Values ad campaign under the lens of legendary photographer Annie Leibovitz. Tennis legends Roger Federer, 42, and Rafael Nadal, 37, take center stage atop the Dolomites in Italy. The campaign, themed “There are Journeys that turn into Legends,” narrates a journey filled with dreams, determination, and the spirit of exploration.