Florasis is partnering with LVMH group’s DFS to open its first European counter on September 1 at Samaritaine Paris Pont-Neuf. Located centrally on the beauty floor, the counter will debut the Nomadic Glam series inspired by Inner Mongolian culture. Gabby Chen, President of Global Business Expansion at Florasis, said the collaboration will enhance Florasis’ brand presence and appeal to luxury consumers. DFS Senior VP of Beauty, Amael Blain, noted that Florasis’ impressive cosmetics and packaging led to the partnership. Samaritaine will also offer masterclasses to VIPs on Florasis’ history and Chinese cultural influences, with plans to introduce Florasis to other DFS global stores.