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Birkenstock opens Shanghai pop-up store

Birkenstock last week opened its first pop-up store in Shanghai’s Zhang Garden, a historic Shikumen architectural complex. The store features seven functional areas, including a special 250th-anniversary book display with publications on Birkenstock’s global history, an exhibit detailing the brand's milestones, a footbed experience zone, and a display for the creative 1774 collection. Additionally, the store offers community story sharing spaces and a workshop and retail area.

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