According to data released today by Tmall Global, the number of international beauty brands joining Tmall Global increased by 55% in the first quarter of 2024 compared to the same period last year. Among them, Europe and South Korea were the two regions with the fastest growth in the number of international beauty brands in the first quarter, with the number of European beauty brands increasing by 150% compared to the same period last year, and South Korea increasing by 56% compared to last year.