The founder and CEO of Brunello Cucinelli recently stated that the company’s first-quarter performance was impressive, particularly in the Chinese market. The company plans to increase prices by 1% to 2% this year, compared to a 4% increase last year. Benefiting from its high-end strategy, Brunello Cucinelli saw sales climb 23.9% last year and operating profit rise 39.4%. Sales are expected to grow by 10% YoY in 2024, with the first-quarter performance set to be announced on April 17.