Breitling announced that it will raise the prices of some products in the Chinese market starting from May 1, with an expected increase of around 3% to 5%. The brand did not provide an explanation for this price adjustment, and the specific product lines affected have not been confirmed. It is understood that Breitling has conducted a global market price adjustment every May in recent years. In May 2023, Breitling adjusted the prices of some products in the Chinese market, with an average increase of about 5%, similar to the average increase seen in the aviation chronograph series and mechanical chronograph series this time.