Loro Piana has announced plans to collaborate with New Balance in the fall of 2024. According to the Japanese website Full Press, the collaboration, known as Loro Piana x New Balance, will focus on the classic 990 series sneakers, specifically the 990v6 model, and will be part of the American-made line. Creative director Teddy Santis will lead the project, and it is anticipated that Loro Piana will utilize premium wool fabric for the collaboration.