Last month, Temu witnessed a remarkable surge in its South Korean user base, growing by over 40%, nearly rivaling the more established AliExpress. Temu’s user count in South Korea surged from 5.8 million to 8.3 million last month, an increase of 2.49 million users, while AliExpress experienced growth of 8.4% to reach 8.87 million users. This shift in consumer preference signals a significant change in the South Korean e-commerce landscape. Despite entering the market later than AliExpress, Temu's aggressive marketing strategies and focus on ultra-low-cost direct-purchase items have fueled its rapid user acquisition.