Shang Cheng Shi magazine recently partnered with Valentino to hold the Shang Cheng Family Feast in Quanzhou, where guests including Li Qin and Tong Liya showcased the maison’s 2024 Spring/Summer collection. Participants explored traditional streets, experienced intangible cultural heritage, and indulged in a Minnan-style family feast. This event reflects the growing influence of Chinese culture in luxury markets, with brands like Valentino embracing cultural localization to resonate with Chinese audiences.