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Douyin launches budget mall

Douyin, TikTok’s sister app in China, has introduced Douyin Mall, a new shopping-focused app. The launch allows Douyin’s e-commerce team to establish a unique brand identity, showcase e-commerce functionalities, and target international consumer markets. The app emphasizes ultra-low priced products. While the user experience remains similar to the main Douyin app, Douyin Mall features a “Flash Sale” section with products priced as low as 0.01 RMB ($0.0014). Despite lacking video shooting and editing features, users can access short video content and synchronized content preferences across both apps.

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