Canada Goose has announced that, in response to slowing sales, the brand is implementing global layoffs, with the proportion as high as 17% of its workforce. As of April 2023, Canada Goose had a total of 4760 employees, meaning approximately 800 employees will be affected. Sales growth for Canada Goose in the first two quarters of the previous fiscal year exceeded 20%, but slowed to single-digit growth in the latter two quarters. Brand CEO Dani Reiss stated that the purpose of the cuts is to better scale the brand. Though the Asia-Pacific region was the only area where the brand saw revenue growth in the third quarter of last year, company CFO Jonathan Sinclair indicated that the Chinese market is not immune to the effects of the slowdown.