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Despite China boost, profit alludes Adidas

Adidas recently released its 2023 fiscal year performance report, indicating a 5% decrease in global revenue to $24.19 billion (€21.43 billion), with a gross profit margin of 47.5% and a net loss of $65.54 million (€58 million). Notably, the Chinese market continued to drive brand performance growth, with revenue in the Greater China region increasing 8.2% YoY to $3.61 billion (€3.19 billion).

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