Online travel agency Ctrip released the “2024 Women’s Travel Consumer Insight Report,” highlighting women as significant contributors to the industry. The report reveals that in the year to February 20, average annual travel expenditure per woman exceeded that of men by nearly 8 percent. The research surveyed users who had traveled in the past year (excluding business trips), among whom middle-aged women in their 70s and 80s accounted for 62.2%.