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Rimowa appoints pop star as global envoy

Rimowa yesterday announced that Taiwanese pop musician Jay Chou has become its global brand ambassador. Rimowa said Chou, a musician, director, and actor, embodies craftsmanship and an innovative spirit. Dubbed the “King of Mandopop,” Chou, 45, released his debut album in 2000 and went on to sell more than 30 million records.

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